1.5M views from a 2016 trend

Video link here

Alex Cooper brought back the Mannequin challenge from 2016. On it's own, that's not incredibly special, though their execution is phenomenal.

What makes it valuable is the potential to adapt it to your niche.

Her video is filled with crazy drinking/partying, which is very on brand.

2 ideas for other niches.

Finance company:

  • The dog is trading options

  • Guy with 6 bloomberg terminals open

  • Two men in suits doing a money spread

  • Girl holding 4 phones at once

Tech startup:

  • Tech bro sleeping on a bean bag holding 'zero to one'

  • Founder with a crazy whiteboard of ideas in front of them

  • Throwing darts at a printout of Mark Cuban's face

  • Person holding two laptops, both with Claude code running

2016 is back.

Video Link:

Video link here

Alex Cooper brought back the Mannequin challenge from 2016. On it's own, that's not incredibly special, though their execution is phenomenal.

What makes it valuable is the potential to adapt it to your niche.

Her video is filled with crazy drinking/partying, which is very on brand.

2 ideas for other niches.

Finance company:

  • The dog is trading options

  • Guy with 6 bloomberg terminals open

  • Two men in suits doing a money spread

  • Girl holding 4 phones at once

Tech startup:

  • Tech bro sleeping on a bean bag holding 'zero to one'

  • Founder with a crazy whiteboard of ideas in front of them

  • Throwing darts at a printout of Mark Cuban's face

  • Person holding two laptops, both with Claude code running

2016 is back.

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This is created by Ben Stevenson. Contact info at bsteve731@gmail.com.