“Show, don’t tell”
Show your product in action, don’t tell people about it.
These videos with the Meta AI glasses are the best marketing Meta’s had in years (and they aren’t even the ones behind it).
Questions to help:
What is a fun outcome of using my product?
What’s the journey of using my product look like?
What would happen if someone used my product in a really unique/creative way?
Other examples:
Email sender, like Instantly:
I sent 100 cold emails and now I have 10 interviews with CEOs
Day x of sending cold emails until I get a job at a fortune 500
The cold email hack that let me quit my full time job
Payment platform like Ramp, Brex:
Day x of saving my boss money with Brex until he gives me a raise
Saving my girlfriends startup $10,000 in one month
Using Ramp to automate my accounting so I can go play golf with my buddies.
Creatine gummies:
Day 1 vs Day 60 of taking creatine gummies
Testing new creatine gummies on my brother who doesn’t train
Tricking my grandma into eating creatine gummies so she gets jacked
Show. Don't tell.
Video Link:
Show your product in action, don’t tell people about it.
These videos with the Meta AI glasses are the best marketing Meta’s had in years (and they aren’t even the ones behind it).
Questions to help:
What is a fun outcome of using my product?
What’s the journey of using my product look like?
What would happen if someone used my product in a really unique/creative way?
Other examples:
Email sender, like Instantly:
I sent 100 cold emails and now I have 10 interviews with CEOs
Day x of sending cold emails until I get a job at a fortune 500
The cold email hack that let me quit my full time job
Payment platform like Ramp, Brex:
Day x of saving my boss money with Brex until he gives me a raise
Saving my girlfriends startup $10,000 in one month
Using Ramp to automate my accounting so I can go play golf with my buddies.
Creatine gummies:
Day 1 vs Day 60 of taking creatine gummies
Testing new creatine gummies on my brother who doesn’t train
Tricking my grandma into eating creatine gummies so she gets jacked
Show. Don't tell.