The "Netflix" social strategy
Netflix has categories. Sometimes you want humor. Sometimes you want horror. Sometimes you want documentary. They have it all.
Brand content should work the same way:
Some behind the scenes videos
Some ‘mockumentary’ style videos so you get to know the team
Some humorous videos
Some educational videos
Etc
Creates variety and gives everyone something to latch on to. Then, double down on the series that work to create repeatable hits.
The founder + employees become characters
The product becomes an object of discussion
The company's growth becomes a story arc
People latch on to stories.
~h/t Tahlia from Kinso
Video Link:
Netflix has categories. Sometimes you want humor. Sometimes you want horror. Sometimes you want documentary. They have it all.
Brand content should work the same way:
Some behind the scenes videos
Some ‘mockumentary’ style videos so you get to know the team
Some humorous videos
Some educational videos
Etc
Creates variety and gives everyone something to latch on to. Then, double down on the series that work to create repeatable hits.
The founder + employees become characters
The product becomes an object of discussion
The company's growth becomes a story arc
People latch on to stories.
~h/t Tahlia from Kinso